Give me one good reason...

The other day I'm sitting in my boss' office and she gets a call from one of our radio reps. They are chit chatting when she says 'No way! You have got to be kidding me!' She finishes up the conversation and tells me that one of the only easy listening stations in our area just changed their format to reach a new crowd - from that moment on they'd be playing country. Yikes... just what Northern Michigan needs, another country station. She added that they pretty much had a corner on the soft rock block and even our furniture store client plays them in the store.

Fast forward to today - I'm sitting in Golden Fowler Home Furnishings (our client) watching Mark film a sofa group when I realize that they are playing WJZQ, the token jazz station overhead. This triggers the memory of WLDR's new format and how they've obviously been demoted from the store's sound system.

Just as I'm thinking the soft jazz was a good idea - the elevator-music-sounding song ends and the DJ comes on... Is it just me, or is the most random thing he could have ever said...?

"WJZQ, the Breeze - Another good reason to have ears."

I wasn't sure if I should laugh or be disturbed. I thought it might be morbid to laugh - but I couldn't be too sure of where he was headed with that. Then my imagination took over and I pictured the guy straightening his tie, putting his earphones on, slicking back his hair and mustering up the most charming voice he could find to deliver the line, then realizing he'd just made a terrible mistake. I mean, I guess he wouldn't really offend the people without ears because they wouldn't know better, but what about all of us? Sitting there helplessly listening to his attempt at humor... or a new tag line...?

I can think of plenty good reasons to have ears -- honestly, elevator music isn't one of them.